Florida Georgia Line and Villain Place bring home both the Bronze Telly and a Golden Hermes Award for Florida Georgia Line “Dirt” Lyric video.
Nashville, Tennessee – June 16, 2015
The lyric video for Florida Georgia Lines “Dirt” has been awarded the Gold at the 2015 Hermes Creative Awards in addition to a Bronze statue at the 36th annual Telly Awards. The music video was directed by Lloyd Aur Norman and produced by Cameron McCasland for Villain Place. The video stands out in its use of practically placed text for the lyrics. The video was shot by Josh Ickes with lead art design employed by Villain Place designer J. Kyle Kelly. This marks the second Golden Hermes and Bronze Telly for both Norman and McCasland who previously matched this feat for their collaboration on the music video for “Precious Time” by the rock n’ roll duo “Numerics” in 2009.
Lloyd Aur Norman spoke graciously about the dual awards “If one person can watch a video we’ve created and feel something for even a brief moment, then we’ve succeeded. Then to be given esteemed awards like a Telly and a Hermes, it creates a sense of pride in our work and I’m incredibly grateful for the opportunities I’ve been given and the amazingly talented people that have worked with me on these projects.”
The lyric video for “Dirt” has garnered close to three million hits online in addition to appearing in concert on the video screens at a number of sold out shows, as well as Florida Georgia Lines appearance on ABC’s GOOD MORNING AMERICA. Upon its initial release, it was covered by CMT, VH1, MTV, and on the website for Rolling Stone. The hit single by the powerhouse country artists, from the album “Anything Goes” has been certified platinum by the RIAA, and reached #1 on the Billboard Hot Country Songs chart.
The video was shot on location in Nashville TN, and at Copper Canyon Ranch in Hopkinsville, KY in July of 2014. Producer Cameron McCasland has a long standing relationship with proprietors Tim & Carole Emery filming scenes from his movies The Lashman, The Truck, and his soon to be released Tailypo. McCasland said of the shooting site. “I always love shooting up at Copper Canyon. In the lyric video for Dirt we wanted to portray a traditional down home feel. And the ranch was the perfect place to bring that vision to the screen.”
In addition to the lyric video for “Dirt” Villain Place followed up with two more lyric videos for the hit making duos new record “Anything Goes” including “Sun Daze” and “Sippin’ On Fire” respectively. The videos continue to play nightly behind the band on tour in addition to millions of online impressions.
Florida Georgia Line is a country music duo comprised of Brian Kelley from Ormond Beach, FL and Tyler Hubbard from Monroe, GA. Their sophomore record ”Anything Goes” was produced by Joey Moi and released by Republic Nashville and Big Loud Mountain.
Lloyd Aur Norman is a music video & documentary film maker from Memphis, TN. He is a winner of five Addy awards for design from the American Advertising Federation. He is a graduate of The University Of Memphis and O’More College of Design in Franklin, TN He holds the position of Director of Content & New Media at Big Loud Mountain and is a faculty member of the music business program at SAE Institute Nashville. In addition to Florida Georgia Line He has directed music videos for acts such as Big & Rich, Dallas Smith, The Christian Lopez Band, Ted C. Fox, Chris Lane, The Black Feathers, and KidDead. For more information please visit LloydAurNorman.com
Cameron McCasland is an Emmy nominated writer and film producer. Recently he was awarded “Best Indie Director” at the 2015 Indieville TV awards, as well as a Communicator Award for his documentary series “I Heard The Devil Say My Name Out Loud” about the making of Austin Rockers Quiet Company new album “Transgressor”. His newly produced film “Paternity Leave” is currently touring the film festival circuit. The Texas born film maker lives in Nashville, TN with his wife Jamie, and two daughters.
J. Kyle Kelly hails from south of Atlanta, and is lead graphic designer for Villain Place. His work can be seen on album covers from acts like KidDead, The Black Feathers, aave, Grace & Tony, Last Of The Horseman, and Fireworks Over London. In addition to tour and merchandise design for Men and Mountain, Spoken Nerd, and The Horror Vacui. For more information and to see a collection of his work please visit jkylekelly.com
Josh Ickes is a director of photography born in the American Midwest. He has photographed several film, television, live concerts, and special events for clients like Honda and Verizon. He has lensed Olympic Athletes and country music superstars. His production credits include the hit reality shows, “Who Do You Think You Are?’, “Duck Dynasty”, scripted features like “Paternity Leave”, “Anyone’s Ghost”, “The Lashman”, and multiple film festival award winner “The 10 Commandments Of Chloe”. For more information please visit the79hawks.com
Villain Place is a creative agency offering audio, video, and design products. Based in Nashville, TN the company provides affordable solutions to help musicians bring their art to life. For more information please visit VillainPlace.com
Founded in 1979, the Telly Awards is the premier award honoring outstanding video and film productions. Winners represent the best work of the most respected production companies in the world. For more information please visit tellyawards.com
The Hermes Creative Awards are administered and judged by the Association of Marketing and Communications Professionals. The international organization consists of several thousand creative professionals. The Association oversees awards and recognition programs, provides judges and sets standards for excellence. For more information please visit hermesawards.com